NicNak works on a wide range of projects from ongoing and ad hoc campaigns for labels and promoters (BMG, Kobalt, TMRW, Future Classic, MJR Presents, Audiology , Pato Entertainment, Eccles Entertainment, DRW Entertainment, Elefant Traks ) to bespoke PR campaigns for independent artists and bands. NicNak also works with a handful of clients to provide ‘across the board support’, which includes management advice, label services, touring, publicity and radio plugging.

Current and past artists (new music and radio plugging) include: Lauv, Tones and I, Blanco Brown, Flume, BAYNK, Mousey, Angie McMahon, Sophie Mashlan, So Below, Ziggy Alberts, Kendall Elise, Racing, City of Souls, Veronica Fusaro, Seth Haapu, Cam MacLean, Savage, Dillastrate, Horrorshow, Hermitude, Thomas Brothers, Summer Thieves, ASHY, Mel Parsons, Jed Parsons.

Current and past artists (tours) include: Drax Project, House of Shem, Ella Mai, Mitch James, Villainy, Teskey Brothers, Tomorrow People, Cowboy Junkies, Bryan Adams, The Prodigy, Lime Cordiale, Great Gable, Toto, SIA, Dita Von Teese, Bad Religion.

Current and past live projects and festivals include: Bay Dreams Festival 2016, 2017, 2018, 2019, 2020; One Love Festival 2016, 2017, 2018, 2019, 2020; Soundsplash 2019, 2020; Ohakune Mardi Gras 2018 and Ohakune/Queenstown Mardi Gras 2019; A Summer’s Day: Disco 2019, 2020, Storm the Gates.