NicNak works on a wide range of projects from ongoing and ad hoc campaigns for labels and promoters (BMG, Kobalt, Future Classic, MJR Presents, Eccles Entertainment, DRW Entertainment , Audiology , Talk Later , Pato Entertainment , Twice the Hype) to bespoke PR campaigns for independent artists and bands. NicNak also works with a handful of clients to provide ‘across the board support’, which includes management advice, label services, touring, publicity and radio plugging.

Current and past artists (new music and radio plugging) include: Lauv, The Prodigy, Morrissey, A Perfect Circle, Avril Lavigne, Flume, Nick Murphy, Avalanche City, BAYNK, Mousey, Saski, Sophie Mashlan, Kendall Elise, Racing, Veronica Fusaro, Thomas Brothers, Lee Mvtthews, Helen Corry, Summer Thieves, PERE, Blaze The Emperor, Harry Parsons, ASHY, Molly Devine, TEEKS, Kaaterama, Rob Ruha, Mel Parsons, Frills, Jed Parsons, Mel Parsons.

Current and past artists (tours) include: BROODS, Drax Project, Mitch James, Villainy, Jay Rock, Mel Parsons, Teskey Brothers, Tomorrow People, UB40, Bryan Adams, The Prodigy, Lime Cordiale, Anxiety Club, Toto, Thomas Oliver, Sevendust, Hollie Smith, The Monkees, SIA, 2Cellos, Elaine Paige.

Current and past live projects and festivals include: Bay Dreams Festival 2016, 2017, 2018, 2019; One Love Festival 2016, 2017, 2018, 2019, 2020; Soundsplash 2019; Ohakune Mardi Gras 2018 and Ohakune/Queenstown Mardi Gras 2019; A Summer’s Day: Disco 2019.