PLATINUM-certified independent singer, songwriter, producer, and pop visionary Lauv unveils new track and music video for ‘Drugs & The Internet’ today.
The song marks the first release from the singer’s highly-anticipated debut album titled ~how i'm feeling~, which will see him continuously rolling out singles before its release.
The video, directed by Jenna Marsh (Nicki Minaj, Kanye West) sees Lauv getting pulled from reality into a digital universe. He gets trapped and loses himself to the overwhelming stimulus of a world where the internet gets brought to life (watch here).
Speaking about the meaning behind the song and video, Lauv said, "I wrote Drugs & The Internet at a time I was struggling with feelings of extreme emptiness and depression. I wrote it as a sort of self-analysis for my obsession with the way I wanted to present myself to the world - a commentary on the world we live today. It is as much self-deprecating as it is serious and sad. It flew out of me in an hour. It felt more therapeutic than any song I’d written before. As the first song off of my album ~how i’m feeling~, it is the perfect entrance into the next phase of my life and music. I am more proud of this song and video than anything i have ever created in my life, and I’m so excited that it’s yours now."
Earlier this month, Lauv announced his "~how i'm feeling~ (autumn tour, 2019)”.
The 19-city run is set to kick off on October 5 in Washington, DC, and hit cities across US, UK (with two nights at London’s Forum), Europe, Australia and wrap on November 11 in New Zealand.
Opening on select dates are bülow, Chelsea Cutler and Carlie Hanson. Click here for more info! Before that, he is set to play a sold-out show at the O2 Shepherd’s Bush Empire.
Lauv’s current hit single ‘i’m so tired…’ with Troye Sivan has accumulated over 186 million streams and became Lauv’s first top 10 single in the UK.
The track also became a top 10 radio airplay record and is currently #25 at Top 40 Radio in the US. In New Zealand, the track is top 10 radio and top 10 chart hit.
Click here to view the video directed by DAD® (Camila Cabello, Major Lazer, Alina Baraz) and here to view the recently released stripped video of the single. The pair also performed the single on Jimmy Kimmel Live!