NicNak Media specialises in artist management, label services and entertainment publicity.



Nicole Thomas

Nicole is the founder and director of NicNak Media, which she launched in August 2015. She has more than 20 years experience in the entertainment and media industries in Australia and NZ, including eight years in publicity and promotions at Warner Music New Zealand. Prior to that she worked in publicity at TVNZ and before that, she was the editor of Girlfriend NZ Magazine.

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Paula Yeoman

Paula joined NicNak as a co-director in June 2016. Paula has worked in media for more than 20 years in the UK and NZ.  In the UK, she specialised in youth media. Her most recent roles include six years as the Assistant Head of News at RadioLIVE and eight years as the music writer for the Herald on Sunday. She has worked in print, online, TV and radio.


Nicole and Paula manage the artists Theia, Paige and Chores. Their work with Theia was recognised at the 2017 Music Managers Forum Awards, when they won the award for ‘emerging manager’. They were nominated for ‘breakthrough manager’ at the 2018 awards for their work with Theia and Chores. They began working with Paige in early 2019.


NicNak offers one-on-one mentoring for artists who are independent and/or self-managed. The sessions focus on artist development and are designed to provide stepping stones to achieving goals, whether it be finding a manager, label, booking agent, releasing new music or touring. Every client will have their own unique set of priorities and challenges and the sessions are tailor-made to suit each artist. They provide practical guidance and support. Key areas include: pairing artists with writers, producers, engineers, photographers, videographers, helping with funding applications, strategy and planning, touring, branding, artist tools (bios, press shots), social media and creating content.

Media training

NicNak offers media training in group sessions or one-on-one, which are designed to suit the specific needs of each client, from understanding the media landscape, preparing artists for interviews, building and developing social media platforms and creating content.


NicNak works alongside artists, and high profile local and international promoters and booking agents to deliver publicity campaigns for touring, new music releases (singles, EPs and albums) and radio plugging.